Logo design for Iris Nava, a Mexican living in Madrid, who wanted a logo that would represent her personality, and that would serve as an effective presentation letter for her entrepreneurial adventure.

The requirements for the creation of the logo were the graphic representation of the iris flower, a plant of the family Iridaceae with attractive flowers, and the use of violet and yellow colors in the logo palette. The solution was a completely linear and geometric interpretation of the flower, which refers to designs of the 60s and 70s, but combined with a typography without serif, thick and modern, that transports us to the present moment.

A business card was also prepared in a square format that fitted perfectly with the proportions of the logo.